Our ultimate goal is to help you reach more of your leads that you’ve paid good money to generate from your paid traffic strategies… Or even organic content.
Here’s an example of what more reach looks like…
You can see this is the same client as before, in September of 2021 our 100 day engaged segment was only 82,421 people. Meaning only 82,000 people opened our email in the l ast 100 days.
Fast forward just 4 months later and that same 100 Day engaged segment now had 95,304 people in it.
That’s an increase of 13,000 people that not only received the email, but if you look closely…
We saw 13,000 MORE opens. Coincidence? NO. If we get more people engaged, more people will open and read your emails.
AND… we DOUBLED the amount of clicks WITHOUT having to double the amount of people we’re mailing.
Simply put, the leads on your email list WANT to engage with you, you just have to be intentional about how you engage with them.
Phase Two is all about taking people who have not engaged in the last 11 to 100 days and getting those people to open and engage with our emails.
We don’t want to “click bait our way” there, but rather entice them with very specific communication that would be relevant to their awareness level.
In other words the purpose of sending the morning email is to reset our reputation for the IP and Domain and in the afternoon we earn the right to take the risk of mailing a wider segment of the list.